Did you know that many of the household company brands that you and I know have purchased generic webdomains? Why do they own them you might think? Many reasons and…
Category-defining. Generic. One-word. Exact-match. These are all ways to describe premium domains. A great example is cars.com. It defines the category (automobiles), it’s as generic as can be, it’s one…
Imagine you've decided to launch a website. You've come up with a killer brand name, and you're all ready to go. You visit a domain marketplace and search for your…
Watch CEO and co-founder Jeff Gabriel discuss domain appraisals in a new Saw.com video! He explains how we can use past comparable sales to inform a domain's appraisal. https://www.youtube.com/watch?v=R5Rh0H1ENDU Transcript…
As a Domain Broker, I get told regularly that “domain names don’t matter. It’s all about Google these days”. This is usually said by someone in the market for a…
