What is a brand?
A brand is a name, term, design, or symbol that identifies a company’s services and sets it apart from other company’s. Brands are companies’ identities and are how the public views the business. For example, Saw.com is our business name, we have a brand logo, and our brand mission is, be seen.
A brand is how customers will recognize and experience your company. In other words, it is the customer’s overall perception of your company as a whole. That goes beyond a pretty logo- it is everything from customer service, domain name, product, content, environment, marketing, advertising, etc.
Building a brand does not happen overnight, it requires a strategy. But, the result will be a strong brand and a lasting relationship with customers.
What is a brand-building?
Brand building is the process of generating awareness and promotion about the services of a business. Essentially, it enhances the brand using marketing strategies. It is a crucial aspect of the business because it is both the visual and voice of the company.
There is no specific way to correctly build your brand, but can be accomplished through a mix of brand strategy, brand identity, brand marketing, and more.
Additionally, make sure you understand your target audience and stay creative and innovative.
Why is brand-building important?
Successful brand building has countless benefits for your company.
First, it creates the ideal image that represents the spirit of your company; professional, visually appealing, trustworthy. A company image you are proud to stand behind.
Second, it can help you outshine your competition. The right brand image can put you above other competitors in your market. Furthermore, it can increase your sales.
Third, it plays a crucial role in customer loyalty. Customers are attracted to the company with a trusted image and are more likely to continue working with you.
What you need to know about branding your business
1. Research Competitors
You can not build anything without the blueprints, so you need to do your research. While building your brand, you need to be up to date on the current market. This includes your competitors, your target audience, and other current trends in the world.
Researching competitors can give you an idea of what other brands in your industry are currently doing. Additionally, this will show you what customers are interested in. Look at competitors’ marketing, visual identity, products, and customer reviews. See what works for one company or what doesn’t for another. However, be sure to keep in mind that you need to be different from the other brands.
2. Determine a Target Audience
The target audience must be determined in order to begin to build a brand. Keep in mind if there is a specific age, demographic, interests, etc. When you keep in mind exactly who you are trying to reach, you can ensure your message fits their needs.
Once you have your target audience, you can tailor your brand directly to them. This can be done through the design of your website, ad campaigns, social media, products, etc. For example, if your target audience is people in their twenties, you would not be advertising in the newspaper. You would be focused on marketing through social media since that is where most twenty-year-olds get their news.
3. Define Brand Mission
It is important to keep your mission in mind as you build your brand. Think of your mission as the personality of your company. Think of what the personality feels like, values, how you would describe it. Creating a brand mission will keep your brand centered as well as show your audience what your purpose is. Since a mission helps to present an image of what your company is. Everything from your logo, website, to slogan should reflect your company mission.
Ask yourself: Why are you starting a business? What are your goals? How is your business different from others?
At Saw.com our passion is everything that domains encompass, and our mission is to help our clients be seen online.
4. Choose The Look of Your Brand
You are aware of what your competitors are doing, you have a target audience and you have a strong brand mission. Next is creating a look for your company. This includes all the visual aspects of a company like a logo, color, slogan, font, and domain name. However, as exciting as it is to build the visuals of your company, this is a crucial step. The visuals of your company are the first thing customers see. So, they must accurately display your company name and what you stand for.
Choosing the right domain name for your company is just as important as picking the right logo or slogan. Domain names are a key element of your website. In many cases, a domain name is a difference between a successful business and a failing business. Domain names are crucial to making your business stand out among the millions of other businesses in the world. Read our article for more tips on choosing the perfect domain name.
Want to discuss brand-building more?
Our domain brokers at Saw.com know how challenging brand-building can be. If you would like to learn more about our company, please contact us or give us a call at (781) 281-9475 for a free consultation today.